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Roblox is free to play, with in-game purchases available through a virtual currency called Robux. As of August 2020, Roblox had over 164 million monthly active users, including more than half of all American children under 16.[12][13] Although Roblox has received generally positive reviews from critics, it has faced criticism for its moderation, microtransactions, and allegations of exploitative practices toward children.

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Robux allows players to buy various items, and are obtained by purchase with real currency, from a recurring stipend given to members with a Premium membership, and from other players by producing and selling virtual content in Roblox.[35][36] Prior to 2016, Roblox had another currency, Tix (short for "Tickets"), that was discontinued in April of that year.[37][better source needed] Robux acquired through the sale of user-generated content can be exchanged into real-world currency through the website's Developer Exchange system